- N°02 · The Bait
How to write a hook
A hook is whatever makes someone keep going after the first look: the first line of a caption, the cover of a carousel, the first second of a reel. Everything else in the post only works if this part does.
Read the guide → - N°03 · The Bait N°02
Attention marketing
Every business is competing for attention before it competes on anything else. Attention marketing just starts there: how do we earn it, how do we keep it, and where does it land?
Read the guide → - N°01 · Marketing Legends
Marketing quotes, explained
Marketing quotes are easy to collect and hard to use. We'd rather give you the idea behind each one, and what to do with it on Monday.
Read the guide → - N°04 · R.I.P.
Marketing mistakes
Most marketing mistakes aren't dramatic. They're habits that looked reasonable once and never got questioned. In our R.I.P. series we hold funerals for them. These are the ones we see most.
Read the guide → - N°05 · Confessions
Marketing case studies
A good case study tells you what was done and what happened. A bad one tells you everything went up and to the right.
Read the guide → - N°06 · Acronyms, Rewritten
Marketing acronyms
Marketing loves a three-letter word. Here are the ones you'll hear most, what they mean, and how we use them. In our Acronyms, Rewritten series we cross out the textbook meaning and write the one we'd use. Here you get both.
Read the guide → - N°07 · Required Reading
The best marketing books
There are thousands of marketing books and most could have been an article. These six we keep coming back to, one idea at a time.
Read the guide → - N°08 · Crossword
Hospitality marketing
Hospitality marketing sells an experience people can't try before they arrive. That changes the job. You aren't only explaining what you offer, you're helping someone picture the evening.
Read the guide →
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