/* Layout concept: an op-ed broadsheet. Mono header/footer bars, one giant hook per screen,
   black bands for reveals, and a playable crossword as the centerpiece. Red is only ever a dot or a detail. */
@font-face{font-family:"Accroche Liquid Fused";src:url(/assets/fonts/AccrocheLiquidFused-Regular.woff2) format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Accroche Liquid";src:url(/assets/fonts/AccrocheLiquid-Regular.woff2) format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Accroche Pixel Thin";src:url(/assets/fonts/AccrochePixelThin-Regular.woff2) format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Accroche Pixel";src:url(/assets/fonts/AccrochePixel-Regular.woff2) format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"JetBrains Mono";src:url(/assets/fonts/JetBrainsMono-Regular.woff2) format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"JetBrains Mono";src:url(/assets/fonts/JetBrainsMono-Bold.woff2) format("woff2");font-weight:700;font-style:normal;font-display:swap}

:root{
  --paper:#FFFFFF;
  --ink:#0F0B0A;
  --red:#C8102E;
  --denim:#798EA4;
  --denim-soft:#E3E9EF;
  --mute:#5C646C;
  --line:#D8DCE0;
  --f-hook:"Accroche Liquid Fused","Accroche Liquid",Georgia,serif;
  --f-pixelt:"Accroche Pixel Thin","Accroche Pixel","JetBrains Mono",ui-monospace,monospace;
  --f-pixel:"Accroche Pixel","JetBrains Mono",ui-monospace,monospace;
  --f-mono:"JetBrains Mono",ui-monospace,Menlo,Consolas,monospace;
  --f-ed:"Instrument Serif",Georgia,"Times New Roman",serif;
  color-scheme:light;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:400 15px/1.65 var(--f-mono);-webkit-font-smoothing:antialiased;overflow-x:hidden}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);background:var(--paper);z-index:60}
a{color:inherit}
button{font:inherit;color:inherit}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.band-ink :focus-visible{outline-color:#fff}
.wrap{width:100%;max-width:1360px;margin-left:auto;margin-right:auto;padding-left:max(clamp(16px,4vw,56px),env(safe-area-inset-left,0px));padding-right:max(clamp(16px,4vw,56px),env(safe-area-inset-right,0px))}
section[id]{scroll-margin-top:64px}
.lab{font:500 12px/1.4 var(--f-mono);letter-spacing:.14em;text-transform:uppercase}
.mute{color:var(--mute)}
.rd{display:inline-block;width:.15em;height:.15em;border-radius:50%;background:var(--red);margin-left:.04em;vertical-align:baseline}
.hook{font-family:var(--f-hook);font-weight:400;margin:0;line-height:.9;text-wrap:balance}
.ed{font-family:var(--f-ed);font-weight:400}

/* hero */
.hero{padding-top:clamp(20px,3vw,32px);padding-bottom:clamp(40px,7vw,96px)}
.opbar{display:flex;justify-content:space-between;gap:12px}
.hero-hook{font-size:clamp(60px,14vw,220px);margin-top:clamp(40px,9vw,140px);min-height:1.8em;letter-spacing:-.005em}
.swap{transition:opacity .18s ease}
.swap.out{opacity:0}
.dot{position:relative;display:inline-block;width:.15em;height:.15em;margin-left:.04em;padding:0;border:0;border-radius:50%;background:var(--red);cursor:pointer;vertical-align:baseline}
.dot::after{content:"";position:absolute;inset:-.4em}
.dot::before{content:"";position:absolute;inset:0;border-radius:50%;box-shadow:0 0 0 0 rgba(200,16,46,.55);animation:ping 2.2s ease-out infinite}
.dot.used::before{animation:none}
.dot:hover{transform:scale(1.12)}
@keyframes ping{0%{box-shadow:0 0 0 0 rgba(200,16,46,.55)}70%,100%{box-shadow:0 0 0 .22em rgba(200,16,46,0)}}
.hero-foot{display:flex;justify-content:space-between;gap:12px;margin-top:clamp(28px,5vw,64px);padding-top:14px;border-top:1px solid var(--ink)}

/* reveal band */
.band-ink{background:var(--ink);color:#fff}
.reveal{padding-top:clamp(56px,9vw,128px);padding-bottom:clamp(56px,9vw,128px)}
.reveal-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,6vw,96px);align-items:start}
.wm-big{display:block;width:clamp(96px,11vw,150px);height:auto;color:#fff;margin-bottom:clamp(28px,4vw,48px)}
.lede{font-family:var(--f-ed);font-weight:400;font-size:clamp(30px,4.2vw,62px);line-height:1.08;margin:0 0 24px}
.small{max-width:56ch;margin:0;font-size:14px}
.reveal .tagline{font-size:clamp(32px,4.5vw,64px);margin-top:clamp(40px,7vw,96px)}
@media(max-width:820px){.reveal-grid{grid-template-columns:1fr}}

/* sections */
.sec{padding-top:clamp(56px,9vw,120px);padding-bottom:clamp(56px,9vw,120px)}
.sec-head{display:grid;gap:18px;margin-bottom:clamp(32px,5vw,64px)}
.h2{font-size:clamp(44px,8vw,124px)}
.intro{max-width:60ch;margin:0;font-size:14px;color:var(--mute)}

/* stages */
.stages{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--ink);border-left:1px solid var(--ink)}
.stage{display:flex;flex-direction:column;gap:18px;min-height:380px;padding:clamp(20px,2.4vw,32px);border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);transition:background .2s,color .2s}
.stage .hook{font-size:clamp(72px,10vw,150px);margin-top:auto}
.stage p{margin:0;font-size:14px;max-width:38ch}
.stage .lab{color:var(--mute)}
.stage:hover{background:var(--ink);color:#fff}
.stage:hover .lab{color:#B9BFC5}
@media(max-width:820px){.stages{grid-template-columns:1fr}.stage{min-height:0}.stage .hook{margin-top:8px}}

/* how */
.how{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,6fr);gap:clamp(32px,6vw,96px);align-items:start}
.steps{list-style:none;margin:0;padding:0;border-top:1px solid var(--ink)}
.steps li{display:grid;grid-template-columns:44px minmax(0,1fr);gap:12px;padding:22px 0;border-bottom:1px solid var(--line)}
.steps .n{padding-top:8px;color:var(--red);font-weight:700}
.steps h3{margin:0 0 6px;font-family:var(--f-ed);font-weight:400;font-size:clamp(26px,3vw,38px);line-height:1.05}
.steps p{margin:0;font-size:14px;color:var(--mute);max-width:52ch}
.fine{display:grid;gap:14px;margin-top:28px}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin:0;padding:0;list-style:none}
.chip{border:1px solid var(--ink);padding:6px 12px;font:500 12px/1.4 var(--f-mono);letter-spacing:.06em}
.beyond{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(16px,3vw,40px);margin-top:clamp(40px,6vw,80px);padding-top:20px;border-top:1px solid var(--ink)}
.beyond h4{margin:0 0 6px;font-family:var(--f-ed);font-weight:400;font-size:clamp(24px,2.6vw,32px)}
.beyond p{margin:0;font-size:14px;color:var(--mute)}
@media(max-width:900px){.how{grid-template-columns:1fr}.beyond{grid-template-columns:1fr}}

/* series wall */
.wall{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,200px),1fr));gap:clamp(10px,1.6vw,20px)}
.card{position:relative;display:flex;flex-direction:column;justify-content:space-between;gap:12px;aspect-ratio:4/5;min-width:0;padding:14px;border:1px solid var(--ink);background:var(--paper);color:var(--ink);text-decoration:none;transition:transform .25s ease}
.card:hover{transform:translateY(-6px) rotate(-.6deg)}
.card .top{display:flex;justify-content:space-between;gap:8px;align-items:flex-start;font:500 10px/1.3 var(--f-mono);letter-spacing:.14em}
.card .px{font-family:var(--f-pixel);font-size:14px;letter-spacing:.03em;text-transform:uppercase;text-align:right}
.card .ct{font-size:clamp(34px,3.6vw,56px);line-height:.92;overflow-wrap:anywhere}
.card .cd{font:400 11px/1.4 var(--f-mono);letter-spacing:.02em}
.card.red{background:var(--red);border-color:var(--red);color:#fff}
.card.red .rd{background:#fff}
.card.denim{background:var(--denim);border-color:var(--denim);color:var(--ink)}
.card.denim .ct{color:#fff}
.card.dotted{border:2px dotted var(--ink)}
.card s{display:block;font:400 10px/1.3 var(--f-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--red);margin-top:10px;text-decoration:line-through}
.card .ct small{display:block;font:400 11px/1.4 var(--f-mono);margin-top:6px}

/* crossword */
.xw-frame{--st:18px;position:relative;padding:calc(var(--st) + clamp(18px,3vw,40px));background:var(--paper)}
.st{position:absolute;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpolygon fill='%230F0B0A' points='10,1 12.6,7.2 19.3,7.6 14.2,11.9 15.8,18.4 10,14.9 4.2,18.4 5.8,11.9 0.7,7.6 7.4,7.2'/%3E%3C/svg%3E");background-size:var(--st) var(--st);background-repeat:round}
.st-t{top:0;left:0;right:0;height:var(--st)}
.st-b{bottom:0;left:0;right:0;height:var(--st)}
.st-l{top:0;bottom:0;left:0;width:var(--st)}
.st-r{top:0;bottom:0;right:0;width:var(--st)}
.xw-title{display:flex;flex-direction:column;align-items:center;gap:10px;margin-bottom:clamp(18px,3vw,32px);text-align:center}
.xw-title .wm{height:clamp(26px,4vw,44px);color:var(--ink)}
.xw-title .lab{color:var(--red);letter-spacing:.4em}
.xw{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(20px,3vw,48px);align-items:start}
.xw-main{min-width:0}
.cluebar{display:flex;gap:12px;align-items:baseline;min-height:3.6em;margin-bottom:12px;padding:10px 14px;border:1px solid var(--ink);font:500 14px/1.45 var(--f-mono)}
.cluebar b{color:var(--red);font-weight:700;white-space:nowrap}
.grid{--cell:clamp(34px,4vw,50px);display:grid;grid-template-columns:repeat(11,var(--cell));grid-auto-rows:var(--cell);gap:1px;padding:1px;background:var(--ink);width:max-content;max-width:100%}
.blk{background:var(--ink)}
.cell{position:relative;background:#fff;min-width:0}
.cell input{display:block;width:100%;height:100%;margin:0;padding:0;border:0;border-radius:0;background:transparent;color:var(--ink);text-align:center;text-transform:uppercase;font:700 clamp(16px,calc(var(--cell) * .5),26px)/1 var(--f-mono);caret-color:transparent;outline:0;-webkit-appearance:none;appearance:none}
.cell .num{position:absolute;top:2px;left:3px;font:500 clamp(7px,calc(var(--cell) * .24),10px)/1 var(--f-mono);pointer-events:none}
.cell.inword{background:var(--denim-soft)}
.cell.cur{background:var(--denim)}
.cell:focus-within{outline:2px solid var(--ink);outline-offset:-2px;z-index:1}
.cell.hk input{color:var(--red)}
.cell.bad{background:#FBE6EA}
.cell.bad input{color:var(--red);text-decoration:line-through}
.tools{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.btn{border:1px solid var(--ink);background:var(--paper);padding:9px 14px;font:500 12px/1.2 var(--f-mono);letter-spacing:.12em;text-transform:uppercase;cursor:pointer}
.btn:hover{background:var(--ink);color:#fff}
.btn.solid{background:var(--ink);color:#fff}
.btn.solid:hover{background:var(--red);border-color:var(--red)}
.status{min-height:1.6em;margin:10px 0 0;font-size:13px;color:var(--mute)}
.clues h3{margin:0 0 6px;font:700 13px/1.4 var(--f-mono);letter-spacing:.2em;text-transform:uppercase}
.clues ul{list-style:none;margin:0 0 22px;padding:0}
.clue{display:grid;grid-template-columns:2.4em minmax(0,1fr);gap:8px;width:100%;padding:7px 8px;border:0;background:transparent;text-align:left;font:400 13px/1.4 var(--f-mono);cursor:pointer}
.clue .cn{color:var(--red);font-weight:700}
.clue:hover{background:var(--denim-soft)}
.clue.on{background:var(--denim-soft);box-shadow:inset 3px 0 0 var(--ink)}
.clue.done .cq{color:var(--mute);text-decoration:line-through}
.win{display:none;margin-top:18px;padding:18px;background:var(--ink);color:#fff}
.win.show{display:flex;flex-wrap:wrap;gap:14px;align-items:center;justify-content:space-between}
.win .hook{font-size:clamp(34px,5vw,56px)}
.win .btn{background:#fff;color:var(--ink);border-color:#fff}
.win .btn:hover{background:var(--red);color:#fff;border-color:var(--red)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
@media(max-width:960px){.xw{grid-template-columns:minmax(0,1fr)}.clues-wrap{display:grid;grid-template-columns:1fr 1fr;gap:24px}}
@media(max-width:560px){
  .xw-frame{--st:12px;padding:calc(var(--st) + 10px)}
  .grid{--cell:calc((100vw - 32px - 44px - 3px) / 11)}
  .cell input{font-size:16px}
  .clues-wrap{grid-template-columns:1fr;gap:0}
}

/* contact */
.book .h2{color:#fff}
.people{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(24px,5vw,72px);margin-top:clamp(32px,5vw,64px)}
.person{display:grid;gap:14px;align-content:start;min-width:0}
.nm{display:flex;flex-wrap:wrap}
.nm span{position:relative;display:grid;place-items:center;width:clamp(28px,3.6vw,44px);aspect-ratio:1;margin-right:-1px;background:#fff;color:var(--ink);border:1px solid var(--ink);font:700 clamp(14px,1.8vw,22px)/1 var(--f-mono)}
.nm span i{position:absolute;top:2px;left:3px;font:500 9px/1 var(--f-mono);font-style:normal}
.role{color:#B9BFC5}
.line{display:flex;flex-wrap:wrap;align-items:center;gap:8px 14px;margin:0;font-size:14px}
.line .t{overflow-wrap:anywhere}
.cp{border:1px solid #fff;background:transparent;color:#fff;padding:4px 10px;font:500 11px/1.3 var(--f-mono);letter-spacing:.12em;text-transform:uppercase;cursor:pointer}
.cp:hover{background:#fff;color:var(--ink)}
.ig{margin-top:clamp(32px,5vw,56px);padding-top:18px;border-top:1px solid #3A3534}
@media(max-width:760px){.people{grid-template-columns:1fr}}

@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition:none!important;animation:none!important}
}

.offer-list{list-style:none;margin:0;padding:0;border-top:1px solid rgba(255,255,255,.35)}
.offer-list a{display:grid;grid-template-columns:34px 1fr;column-gap:12px;align-items:baseline;padding:13px 0;border-bottom:1px solid rgba(255,255,255,.35);color:#fff;text-decoration:none}
.offer-list .lab{grid-row:span 2;opacity:.6}
.offer-list b{font-weight:500;font-size:clamp(17px,1.5vw,20px)}
.offer-list em{font-style:normal;font-size:13px;opacity:.7;margin-top:2px}
.offer-list a:hover b{color:var(--red)}

/* ---------- header ---------- */
.bar{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:var(--paper);border-bottom:1px solid var(--ink)}
.bar-in{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-top:10px;padding-bottom:10px}
.mono{display:block;height:34px;width:auto}
.nav{display:flex;align-items:center;gap:clamp(16px,2.6vw,36px)}
.nav a{text-decoration:none;padding:6px 0;border-bottom:2px solid transparent}
.nav a:hover,.nav a[aria-current="page"]{border-bottom-color:var(--red)}
.nav .nav-start{background:var(--ink);color:#fff;padding:10px 16px;border-bottom:0}
.nav .nav-start:hover{background:var(--red)}
.menu{display:none;position:relative}
.menu summary{list-style:none;cursor:pointer;padding:9px 14px;border:1px solid var(--ink)}
.menu summary::-webkit-details-marker{display:none}
.menu[open] summary{background:var(--ink);color:#fff}
.menu-nav{position:absolute;right:0;top:calc(100% + 10px);width:min(86vw,320px);display:grid;background:var(--paper);border:1px solid var(--ink)}
.menu-nav a{padding:14px 16px;text-decoration:none;border-bottom:1px solid var(--line)}
.menu-nav a:last-child{border-bottom:0;background:var(--ink);color:#fff}
@media(max-width:860px){.nav{display:none}.menu{display:block}}

/* ---------- page heads ---------- */
.pagehead{padding-top:clamp(36px,6vw,88px);padding-bottom:clamp(32px,5vw,64px);border-bottom:1px solid var(--ink)}
.pagehead .hook{font-size:clamp(52px,10vw,160px);margin-top:18px}
.pagehead .hook.long{font-size:clamp(44px,8.4vw,132px)}
.pagehead .intro{margin-top:22px}
.crumb{color:var(--mute)}
.crumb a{text-decoration:none}
.crumb a:hover{text-decoration:underline}
.blk-h{margin:0 0 14px;font:700 13px/1.4 var(--f-mono);letter-spacing:.2em;text-transform:uppercase}

/* ---------- services ---------- */
.svc-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--ink);border-left:1px solid var(--ink)}
.svc{display:flex;flex-direction:column;gap:14px;min-height:280px;padding:clamp(18px,2vw,28px);border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);text-decoration:none;transition:background .2s,color .2s}
.svc:hover{background:var(--ink);color:#fff}
.svc .top{display:flex;justify-content:space-between;gap:8px}
.svc .n{color:var(--red);font-weight:700}
.svc .tg{color:var(--mute)}
.svc:hover .tg{color:#B9BFC5}
.svc h3{margin:0;font-family:var(--f-hook);font-weight:400;font-size:clamp(34px,3.4vw,52px);line-height:.95}
.svc p{margin:0;font-size:14px;color:var(--mute)}
.svc:hover p{color:#C9CED3}
.svc .go{margin-top:auto}
@media(max-width:900px){.svc-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:560px){.svc-grid{grid-template-columns:1fr}.svc{min-height:0}}
.svc-body{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,4fr);gap:clamp(32px,6vw,96px);padding-top:clamp(32px,5vw,64px);padding-bottom:clamp(56px,8vw,112px)}
.checks{list-style:none;margin:0 0 40px;padding:0;border-top:1px solid var(--ink)}
.checks li{display:grid;grid-template-columns:22px minmax(0,1fr);gap:12px;padding:14px 0;border-bottom:1px solid var(--line);font-size:14.5px}
.checks li::before{content:"";width:12px;height:12px;margin-top:6px;border:1px solid var(--ink)}
.checks.no li{color:var(--mute)}
.checks.no li::before{background:linear-gradient(45deg,transparent 44%,var(--ink) 44%,var(--ink) 56%,transparent 56%),linear-gradient(-45deg,transparent 44%,var(--ink) 44%,var(--ink) 56%,transparent 56%)}
.side{position:sticky;top:96px;align-self:start;display:grid;gap:18px}
.side .box{display:grid;gap:10px;padding:20px;border:1px solid var(--ink)}
.side .box p{margin:0;font-size:14px}
.side .box.ink{background:var(--ink);color:#fff}
.btn.link{display:inline-block;text-decoration:none;text-align:center}
.side .box.ink .btn{background:#fff;color:var(--ink);border-color:#fff}
.side .box.ink .btn:hover{background:var(--red);border-color:var(--red);color:#fff}
.next{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-top:20px;border-top:1px solid var(--ink)}
.next a{text-decoration:none}
.next a:hover{text-decoration:underline}
@media(max-width:900px){.svc-body{grid-template-columns:minmax(0,1fr)}.side{position:static}}

/* ---------- faq ---------- */
.faq{border-top:1px solid var(--ink)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:44px minmax(0,1fr) 24px;gap:12px;padding:20px 0;font-family:var(--f-ed);font-size:clamp(24px,2.6vw,34px);line-height:1.1}
.faq summary::-webkit-details-marker{display:none}
.faq summary .n{padding-top:10px;color:var(--red);font:700 12px/1.4 var(--f-mono);letter-spacing:.14em}
.faq summary::after{content:"+";justify-self:end;font:400 24px/1 var(--f-mono)}
.faq details[open] summary::after{content:"\2013"}
.faq .a{max-width:68ch;margin:0;padding:0 0 24px 56px;font-size:14.5px}
@media(max-width:560px){.faq summary{grid-template-columns:34px minmax(0,1fr) 20px}.faq .a{padding-left:46px}}

/* ---------- empty states ---------- */
.empty{display:grid;gap:14px;justify-items:start;padding:clamp(24px,4vw,56px);border:2px dotted var(--ink)}
.empty .hook{font-size:clamp(40px,6vw,88px)}
.empty p{margin:0;max-width:52ch;font-size:14px;color:var(--mute)}
.slots{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;width:100%;margin-top:16px}
.slot{display:grid;place-items:center;aspect-ratio:3/2;border:1px solid var(--ink);background:#fff;color:var(--mute);font:700 12px/1 var(--f-mono);letter-spacing:.3em}
@media(max-width:560px){.slots{grid-template-columns:1fr 1fr}}

/* ---------- touch (people to write to) ---------- */
.touch{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(20px,4vw,56px);margin-top:clamp(32px,5vw,64px);padding-top:22px;border-top:1px solid var(--ink)}
.touch .lead{grid-column:1/-1;margin:0;font-family:var(--f-ed);font-size:clamp(28px,3.4vw,46px);line-height:1.08}
.touch .who{display:grid;gap:8px;align-content:start;min-width:0}
.touch .who p{margin:0}
.touch .cp,.res .cp{border-color:var(--ink);color:var(--ink)}
.touch .cp:hover,.res .cp:hover{background:var(--ink);color:#fff}
@media(max-width:700px){.touch{grid-template-columns:minmax(0,1fr)}}

/* ---------- survey crossword ---------- */
.sv{--bx:clamp(26px,5.2vw,38px)}
.sv-top{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:6px}
.sv-meter{display:flex;gap:4px}
.sv-meter i{width:14px;height:14px;border:1px solid var(--ink);background:#fff}
.sv-meter i.on{background:var(--ink)}
.sv-qs{border-top:1px solid var(--ink)}
.q{display:grid;grid-template-columns:2.2em minmax(0,1fr);gap:0 8px;padding:16px 0;border-bottom:1px solid var(--line)}
.q .qn{padding-top:2px;color:var(--red);font-weight:700}
.q .qc{min-width:0}
.q .qt{display:block;width:100%;padding:0;border:0;background:none;text-align:left;font:700 15px/1.4 var(--f-mono);cursor:pointer}
.bxs{display:flex;flex-wrap:wrap;margin-top:10px}
.bx{display:grid;place-items:center;width:var(--bx);height:var(--bx);margin-right:-1px;border:1px solid var(--ink);background:#fff;font:700 clamp(14px,calc(var(--bx) * .5),20px)/1 var(--f-mono);text-transform:uppercase}
.bx.e{opacity:.35}
.bx.sp{border-color:transparent;background:transparent}
.q.open .bx.first{background:var(--denim-soft)}
.bx.pop{animation:pop .28s ease both;animation-delay:calc(var(--i) * 35ms)}
@keyframes pop{from{transform:scale(.6);opacity:0}to{transform:none;opacity:1}}
.picked{margin-top:10px;font:700 13px/1.5 var(--f-mono);letter-spacing:.06em;color:var(--ink)}
.picked.m{color:var(--mute);font-weight:400}
.opts{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.opt{display:flex;flex-direction:column;align-items:flex-start;gap:2px;padding:10px 14px;border:1px solid var(--ink);background:#fff;color:var(--ink);text-align:left;cursor:pointer}
.opt b{font:700 13px/1.2 var(--f-mono);letter-spacing:.1em}
.opt span{font:400 12px/1.3 var(--f-mono);color:var(--mute)}
.opt:hover{background:var(--denim-soft)}
.opt[aria-pressed="true"]{background:var(--ink)}
.opt[aria-pressed="true"],.opt[aria-pressed="true"] b{color:#fff}
.opt[aria-pressed="true"] span{color:#C9CED3}
.other{display:flex;flex-wrap:wrap;gap:8px;align-items:center;width:100%;margin-top:4px}
.other input{flex:1 1 180px;min-width:0}
input[type="text"],input[type="email"],textarea{width:100%;padding:11px 12px;border:1px solid var(--ink);border-radius:0;background:#fff;color:var(--ink);font:400 16px/1.4 var(--f-mono)}
textarea{resize:vertical}
.sv-form{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px 18px;margin-top:26px;padding-top:22px;border-top:1px solid var(--ink)}
.sv-form[hidden],.res[hidden]{display:none}
.sv-form .blk-h,.sv-form .wide,.sv-form .status,.sv-form .fine2,.sv-form .btn{grid-column:1/-1}
.sv-form .btn{justify-self:start}
.fld{display:grid;gap:6px;min-width:0}
.fld label{font:500 12px/1.4 var(--f-mono);letter-spacing:.12em;text-transform:uppercase}
.fld label span{color:var(--mute);text-transform:none;letter-spacing:0}
.fine2{margin:0;font-size:12px;color:var(--mute)}
.status.err{color:var(--red)}
@media(max-width:620px){.sv-form{grid-template-columns:minmax(0,1fr)}}
.res{margin-top:26px;padding:clamp(18px,3vw,32px);background:var(--ink);color:#fff}
.res .hook{font-size:clamp(40px,6vw,84px)}
.recs{list-style:none;margin:22px 0;padding:0;border-top:1px solid #3A3534}
.recs li{display:grid;grid-template-columns:2.2em minmax(0,1fr);gap:8px;padding:16px 0;border-bottom:1px solid #3A3534}
.recs .n{color:#fff;font-weight:700}
.recs a{font-family:var(--f-ed);font-size:clamp(26px,3vw,38px);line-height:1.05;text-decoration:none}
.recs a:hover{text-decoration:underline}
.recs p{margin:4px 0 0;font-size:13.5px;color:#C9CED3}
.res .sent{margin:0 0 12px;font-size:14px}
.res .box2{display:grid;gap:12px;padding:16px;background:#fff;color:var(--ink)}
.res .box2 p{margin:0;font-size:14px}
.res .row{display:flex;flex-wrap:wrap;align-items:center;gap:8px 12px;font-size:14px}

/* ---------- footer ---------- */
.foot{background:var(--ink);color:#fff}
.foot-top{display:grid;grid-template-columns:minmax(0,1.3fr) repeat(3,minmax(0,1fr));gap:clamp(24px,4vw,64px);padding-top:clamp(40px,6vw,80px);padding-bottom:clamp(32px,5vw,56px)}
.foot .wm-foot{display:block;width:min(100%,300px);height:auto;color:#fff}
.foot h4{margin:0 0 14px;color:#B9BFC5;font:700 12px/1.4 var(--f-mono);letter-spacing:.2em;text-transform:uppercase}
.foot ul{list-style:none;margin:0;padding:0;display:grid;gap:8px;font-size:14px}
.foot a{text-decoration:none;overflow-wrap:anywhere}
.foot a:hover{text-decoration:underline}
.foot-bar{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;padding-top:16px;padding-bottom:16px;border-top:1px solid #3A3534}
@media(max-width:860px){.foot-top{grid-template-columns:repeat(2,minmax(0,1fr))}.foot-top>:first-child{grid-column:1/-1}}

/* ---------- misc ---------- */
.wm{display:block;width:auto;height:20px}
.skip{position:absolute;left:8px;top:-60px;z-index:100;padding:10px 14px;background:var(--ink);color:#fff;text-decoration:none}
.skip:focus{top:8px}
.more{display:flex;flex-wrap:wrap;align-items:center;gap:14px 24px;margin-top:clamp(28px,4vw,48px);padding-top:18px;border-top:1px solid var(--ink)}
.more p{margin:0;font-family:var(--f-ed);font-size:clamp(24px,2.8vw,36px);line-height:1.1}
.btn.link.solid{background:var(--ink);color:#fff}
.btn.link.solid:hover{background:var(--red);border-color:var(--red)}
.touch .btn.link{justify-self:start}
.res{scroll-margin-top:84px}

/* FAQ expansion: red, in quotes */
.fq{display:block;color:var(--red);font:400 11px/1.3 var(--f-mono);letter-spacing:.02em;text-transform:none}
.nav a{position:relative}
.nav .fq{display:none;position:absolute;left:50%;top:calc(100% + 8px);transform:translateX(-50%);white-space:nowrap;padding:4px 8px;border:1px solid var(--ink);background:var(--paper)}
.nav a:hover .fq,.nav a:focus-visible .fq{display:block}
.foot li .fq{margin-top:2px}

/* ---- guides */
.guide{max-width:820px;padding-top:clamp(28px,4vw,56px);padding-bottom:clamp(48px,7vw,96px)}
.guide-meta{margin:0 0 20px}
.take{border:1px solid var(--ink);padding:18px 20px;margin:0 0 clamp(28px,4vw,48px);background:var(--paper)}
.take p{margin:6px 0 0;font-size:clamp(22px,2.4vw,28px);line-height:1.15}
.prose{font-size:17px;line-height:1.65}
.prose p{margin:0 0 1em;max-width:62ch}
.gsec{padding:clamp(20px,3vw,32px) 0;border-top:1px solid var(--ink)}
.gsec h2{font:400 clamp(26px,3vw,36px)/1.05 var(--f-ed);margin:0 0 .6em}
.gsec a{color:inherit;text-decoration:underline;text-decoration-color:var(--red);text-underline-offset:3px}
.steps-l{margin:0 0 1em;padding-left:1.3em;max-width:62ch}
.steps-l li,.plain li{margin:0 0 .6em}
.plain{margin:0 0 1em;padding-left:1.1em;max-width:62ch}
.by{font:400 12px/1.4 var(--f-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--mute,#6b6560)}
.do{border-left:3px solid var(--red);padding-left:12px}
.myth dt{font:400 22px/1.15 var(--f-ed);margin-top:1em}
.myth dd{margin:.2em 0 0;max-width:60ch}
.acr dt{font:400 clamp(28px,3.4vw,40px)/1 var(--f-ed);margin-top:1.4em;padding-top:1em;border-top:1px dotted var(--ink)}
.acr dd{margin:.3em 0 0}
.acr .mean{font:400 12px/1.4 var(--f-mono);letter-spacing:.06em;text-transform:uppercase}
.acr .ours{font-family:var(--f-ed);font-style:italic;font-size:19px}
.gcta{margin:clamp(32px,5vw,56px) 0;padding:22px;background:var(--ink);color:var(--paper)}
.gcta .ed{font-size:clamp(22px,2.4vw,28px);line-height:1.15;margin:8px 0 16px}
.gcta .btn.link{border-color:var(--paper);color:var(--paper)}
.gcta .btn.link.solid{background:var(--paper);color:var(--ink)}
.grel ul{list-style:none;margin:0;padding:0;display:grid;gap:0}
.grel li a{display:flex;gap:14px;align-items:baseline;padding:14px 0;border-top:1px solid var(--ink);text-decoration:none;color:inherit}
.grel li a .ed{font-size:22px}
.glist{list-style:none;margin:0 0 40px;padding:0;display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,320px),1fr));gap:16px}
.grow{display:flex;flex-direction:column;gap:10px;height:100%;padding:20px;border:1px solid var(--ink);text-decoration:none;color:inherit;background:var(--paper)}
.grow h3{font-size:28px;line-height:1.05;margin:0}
.grow p{margin:0;font-size:14.5px;line-height:1.5}
.grow .go{margin-top:auto}
.grow:hover,.grow:focus-visible{background:var(--ink);color:var(--paper)}
.card .cg{display:block;margin-top:10px;font:400 12px/1.3 var(--f-mono);letter-spacing:.04em;color:inherit;text-decoration:underline;text-decoration-color:var(--red);text-underline-offset:3px}
.acr dt:first-child{border-top:0;margin-top:0;padding-top:0}
.cp{text-decoration:none;display:inline-block}

/* ---- Accroche Pixel Thin: accents only */
.pxt{font-family:var(--f-pixelt);font-weight:400;letter-spacing:.02em}
.pxt.big{font-size:clamp(64px,12vw,140px);line-height:1;margin:0;color:var(--ink)}
.svc .n{font:400 clamp(34px,3.6vw,48px)/1 var(--f-pixelt);letter-spacing:.02em;color:var(--red)}
.faq summary .n{font:400 26px/1 var(--f-pixelt);letter-spacing:.02em;padding-top:4px;color:var(--red)}
.grow .lab:first-child{font-family:var(--f-pixelt);font-size:18px;letter-spacing:.04em;text-transform:uppercase}
.sec-head .lab{font-family:var(--f-pixelt);font-size:20px;letter-spacing:.04em}
.guide-meta{font-family:var(--f-pixelt);font-size:18px;letter-spacing:.04em;text-transform:uppercase}
.foot a.faq-red{color:var(--red)}
.foot a.faq-red .fq{display:inline;margin:0;font:inherit;letter-spacing:inherit}
.foot a.faq-red{white-space:nowrap;font-size:12.5px;letter-spacing:0}
@media(max-width:420px){.foot a.faq-red{white-space:normal}}

/* ---- case studies */
.cases{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,360px),1fr));gap:16px}
.case{display:flex;flex-direction:column;gap:8px;height:100%;padding:clamp(20px,2.4vw,32px);border:1px solid var(--ink);text-decoration:none;color:inherit;background:var(--paper);transition:background .2s,color .2s}
.case .cnum{font-size:clamp(44px,5.6vw,76px);line-height:1;color:var(--ink);margin-top:14px}
.case .clab{color:var(--mute,#6b6560)}
.case h3{font-size:clamp(28px,3vw,36px);line-height:1.05;margin:14px 0 0}
.case p{margin:0;font-size:14.5px;line-height:1.5;max-width:46ch}
.case .go{margin-top:auto;padding-top:14px}
.case:hover,.case:focus-visible{background:var(--ink);color:#fff}
.case:hover .cnum{color:#fff}
.case:hover .clab{color:#B9BFC5}
.kpis{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,200px),1fr));gap:0;border-top:1px solid var(--ink);border-left:1px solid var(--ink);margin:0 0 clamp(28px,4vw,48px)}
.kpi{display:flex;flex-direction:column;gap:6px;padding:20px;border-right:1px solid var(--ink);border-bottom:1px solid var(--ink)}
.kpi .kn{font-size:clamp(34px,4.4vw,56px);line-height:1}
.kpi .kl{font:700 13px/1.3 var(--f-mono)}

/* ---- media gallery */
.mblock{margin:0 0 clamp(36px,5vw,64px)}
.mh{display:flex;justify-content:space-between;align-items:flex-end;gap:16px;flex-wrap:wrap;border-top:1px solid var(--ink);padding-top:16px;margin-bottom:18px}
.mh h3{font-size:clamp(28px,3.2vw,40px);line-height:1.05;margin:4px 0 0}
.mh a{text-decoration:underline;text-decoration-color:var(--red);text-underline-offset:3px;color:inherit}
.mgrid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(14px,2vw,28px)}
.mi{position:relative;margin:0;aspect-ratio:var(--r,9/16);background:var(--ink);overflow:hidden}
.mi video,.mi img{display:block;width:100%;height:100%;object-fit:cover;cursor:pointer}
.mi figcaption{position:absolute;left:0;right:0;bottom:0;padding:22px 10px 8px;color:#fff;font-size:10.5px;letter-spacing:.08em;background:linear-gradient(transparent,rgba(15,11,10,.78));pointer-events:none}
.mi .pp{position:absolute;top:8px;right:8px;border:1px solid #fff;background:rgba(15,11,10,.55);color:#fff;padding:4px 9px;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;cursor:pointer}
.mi .pp.on{opacity:.0;transition:opacity .2s}
.mi:hover .pp.on,.mi .pp:focus-visible{opacity:1}
@media(max-width:640px){.mgrid{grid-template-columns:1fr;gap:14px}.mi{max-width:420px}}

/* black and white: color returns on hover or while a clip plays */
.mi video,.mi img{filter:grayscale(1) contrast(1.06);transition:filter .5s}
@media(hover:hover){.mi:hover video,.mi:hover img{filter:none}}
.mblock{margin-bottom:clamp(56px,8vw,110px)}
.mh{padding-top:20px;margin-bottom:26px}
.mnote{font-size:clamp(20px,2.2vw,28px);line-height:1.25;color:var(--ink);margin:0;max-width:34ch}

.mgrid.g4{grid-template-columns:repeat(4,minmax(0,1fr));align-items:end}
.mgrid.g4 .mi{aspect-ratio:var(--r)}
@media(max-width:900px){.mgrid.g4{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:640px){.mgrid.g4{grid-template-columns:1fr}}
.mi figcaption{max-width:100%}

/* ---- portfolio folders */
.ftabs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(10px,1.6vw,22px);margin-top:12px}
.ftab{position:relative;text-align:left;font:inherit;color:var(--ink);background:var(--paper);border:1px solid var(--ink);padding:clamp(16px,2vw,26px);cursor:pointer;display:flex;flex-direction:column;gap:6px;min-height:clamp(120px,14vw,170px);transition:background .2s,color .2s}
.ftab::before{content:"";position:absolute;left:-1px;top:-13px;width:clamp(64px,28%,110px);height:13px;border:1px solid var(--ink);border-bottom:0;background:inherit;transition:background .2s}
.ftab b{font-weight:400;font-size:clamp(28px,3.6vw,48px);line-height:1;margin-top:auto}
.ftab .fts{opacity:.7;text-transform:none;letter-spacing:.04em}
.ftab:hover{background:#F2F2F2}
.ftab[aria-selected="true"]{background:var(--ink);color:#fff}
.ftab[aria-selected="true"] .ftn::after{content:" ·";color:#C8102E}
.ftab[aria-selected="true"] b::after{content:".";color:#C8102E}
.fpanel{padding-top:clamp(28px,4vw,52px)}
.folders[data-on] .fpanel[hidden]{display:none}
.fpanel .mblock{margin-bottom:clamp(24px,4vw,48px)}
.fpanel .mnote{padding:clamp(18px,3vw,40px) 0}
@media(max-width:640px){.ftabs{grid-template-columns:1fr;gap:22px}.ftab{min-height:0;padding:16px}.ftab b{margin-top:6px}}

.nav-ig{display:inline-flex;align-items:center;color:inherit}
.nav-ig:hover{color:#C8102E}
.nav-ig svg{display:block}